The Effects of Marketisation on the Visual Components in Nomadic Woven Carpets of Fars Province

Document Type : Research Paper

Authors

1 Ph.D. Student, Islamic Art Department, Handicraft Faculty, Art University of Isfahan.Iran.

2 Associate Professor, Carpet Department, Carpet Faculty, Tabriz Islamic Art University, Iran.

Abstract

The nomadic carpets of Fars province, which are one of the essential parts of Iran’s nomadic products resemble the tribal identity, culture, customs, literature, and local and practical tribal arts. The main subject of this study is the distance grown between the nomadic carpets of Fars province and their cultural and epistemic foundations, under the influence of marketisation. This paper aims to identify the predisposing factors of cultural and identity changes in Fars nomadic carpets, in order to provide and set a suitable stage for the related authorities to apply the necessary solution for the matter. The main questions of this article are about: A. identifying the predisposing factors of marketisation of the visual components, and B. Identifying the consequences of marketisation in the visual components of Fars nomadic carpets. This qualitative research was done by targeted sampling and analysis of 50 samples of Fars nomadic carpets, through the descriptive-analytical method and using data extracted from library sources and qualitative interviews. The results showed: in the last few decades, the implementation of the compulsory settlement plan for the nomadic tribes and individuals resulted in a change in the carpet makers’ lifestyle and production motivation, from producing for self-use to producing to sell in the markets. Among the effects of the marketisation of Fars nomadic carpets, the prevalence of custom-made carpet production, the abandonment of the makers’ mental patterns and creativity, prioritising the taste of the people and the market, and the change in production methods such as the influence of non-native patterns can be named; All of which lead to the reduction and fading of identity fundamentals and native and cultural authenticity of one-off unique nomadic carpets. These changes were conceptualised and introduced in the results, under the title of marketisation.

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History

  • Receive Date: 29 May 2024
  • Revise Date: 19 October 2024
  • Accept Date: 20 October 2024

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