Document Type : Research Paper
Authors
1
PhD student in Art Research, Shahed University
2
Assistant Professor, Faculty of Arts, Shahed University
Abstract
In the West, from the middle of the 20th century onwards, with the removal of the suffix "Ism" from the titles of various art branches and the addition of the suffix "Art" to them, a clear boundary between visual arts, performing arts, music, etc. Transition and "new arts" is a general title to explain this part of art history with the mentioned characteristics. In the new arts, on the one hand, with the use of new technologies, new branches and forms of art have emerged, and on the other hand, the media through the publication of works of art and communication between artists and audiences in social networks, on the world. Art has been influential. The widespread dominance of media in human life has led to the insatiable effort of humans to consume and be consumed by the media. Therefore, the new arts and the media of the communication age are connected to each other. In this article, with the aim of opening a new window for the reading and understanding of contemporary artistic trends by adapting Baudrillard's theories to new arts, an attempt has been made to answer the question that the relationship between media and new arts from the perspective of form How can the capture of hidden aesthetic discourses, the dominance of the media through hyperreality and meaninglessness, and the mechanisms of the capitalist system over the world of art be formulated? In this regard, by using the descriptive-analytical method, the fundamental issues raised in the theory of Jean Baudrillard regarding the media have been used. The results of this research showed that in this formed paradigm, the concepts proposed by Baudrillard can also be seen in new works of art; Especially when new arts appear as a medium. Baudrillard's discussion about the collapse of two opposite poles and as a result reaching a meaningless world that this situation neutralizes any element of rebellion and rebellion and makes criticism impossible, although it was raised in a political context, but it shows some trends. In the current of new arts, it can be studied and analyzed based on this theory.
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