نوع مقاله : مقاله پژوهشی
نویسندگان
1 دانشجوی دکترای، گروه پژوهش هنر، دانشکده هنر، دانشگاه آزاد اسلامی واحد تهران مرکزی، تهران، ایران.
2 استادیار، گروه عکاسی، دانشکده هنر، موسسه آموزش عالی اقبال لاهوری، مشهد، ایران.
چکیده
کلیدواژه‌ها
موضوعات
عنوان مقاله [English]
نویسندگان [English]
With the evolution of industrial design from the 20th century to the present, the role of product form has shifted from merely serving functional and aesthetic purposes to becoming a key medium of emotional communication between users and products. In this context, it is essential for designers to understand how users perceive and emotionally interact with the form of industrial products. The ability of form to evoke meaning and emotion in the user transforms it into more than a visual construct it becomes a communicative element that fosters a dynamic relationship between the designer, the product, and the user. This research focuses on analyzing the role of form in emotional product design from the early 20th century till today, with a particular emphasis on human centered design approaches. The central hypothesis proposes that a deeper understanding of emotional responses to visual elements when studied through the lens of human perception and design principles can lead to greater user satisfaction and more effective designer user interaction in future products. The emotional impact of design is not viewed as secondary, but as integral to how individuals engage with products and interpret their value and usability. The study employs an applied methodology, both in its objectives and in its qualitative descriptive nature. The questions posed are: How will the analysis of form in products designed through an emotion-oriented approach from the twentieth century to the present within a human-centered design framework influence the quality of interactions grounded in the central relationship among the designer, the product, and the user? Furthermore, how does this research, by elucidating the cultural and social effects on human behavior and interactions, generate different emotional responses to the product? Data collection was conducted through a field based survey method, incorporating both verbal visual tools such as structured questionnaires and researcher designed interviews and non verbal assessments. These tools were specifically developed to identify not only the conscious responses of users but also the subconscious emotional cues triggered by different product forms. To evaluate these emotional and interactional dimensions, the study selected thirteen industrial products representing various categories and time periods. Each product was examined using a detailed questionnaire consisting of 25 questions, organized into twelve categories that address different aspects of human interaction and emotional response. Forty participants, both male and female, aged over twenty, were invited to participate in this research. Their responses provided insights into the emotional language of form how design elements can carry hidden meanings and influence the user’s perception and connection to the product. Data analysis was performed using the hierarchical analysis method combined with principles from interaction design and user centered methodologies. The results emphasize the critical importance of form in shaping user experience. When users emotionally connect with a product’s form, their interaction becomes deeper, more intuitive, and more meaningful. This emotional engagement not only enhances trust and usability but also contributes to long term attachment and personal identification with the product. Ultimately, the findings support the argument that emotionally resonant design rooted in a sensitive understanding of form, feeling, and user psychology enables the creation of products that transcend mere functionality. Designers who embrace this perspective are more likely to develop products that are not only efficient and attractive but also emotionally enriching, human centered, and enduring in their appeal.
کلیدواژه‌ها [English]
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