نوع مقاله : مقاله علمی- پژوهشی
عنوان مقاله English
نویسندگان English
Statement of the problem: Learning starts from the first days of each person's life in the family and continues in various ways. Nowadays, according to the learning of paid elements, visible and hidden education, while advertising, by using graphic techniques, helps its quality and effectiveness. Education in the form of advertising elements such as announcements, billboards and posters and other elements is very important according to the "theory of social learning and socialization". Roadside and street billboards are one of the common methods of advertising that are designed in line with education in the form of advertisements, with the side function of education while advertising, they can be effective in conveying the concepts of citizenship. This research aims to respond to the question of how announcements work in the field of citizenship education to the audience's impression of media (graphic) advertisements, and to examine advertisements with special types of graphic expression in the context of Albert Bandura's "social learning and socialization theory". education and how they affect the audience. The purpose of this research is to investigate citizenship education in the form of advertising slogans and images designed in urban announcements according to Bandura's theory, and this article also aims to familiarize researchers and students with graphic devices in influencing social messages. The research method of the present article is with a qualitative approach, and the data has been collected by the method of library studies and using the sources of reliable databases and the use of visual sources and expressed in a descriptive-analytical way. The findings of this article show that according to Albert Bandura's view, advertising in the field of social education can be indirectly effective in directing the general culture of citizens, so that it can lead to the audience's persuasion by using diverse expressive methods and pleasant visual language.
کلیدواژهها English
