نوع مقاله : مقاله پژوهشی
نویسنده
کارشناسی ارشد ارتباط تصویری، دانشکده هنر، دانشگاه الزهرا، تهران
چکیده
کلیدواژهها
عنوان مقاله [English]
نویسنده [English]
raphic designers always insist on using the visual impacts in order to attract attention and create a lasting impression on the minds of their audience.So to pursuit these aims, various methods are used, especially in the field of advertising that irony is one of the subsets of styles including surrealism. This study study, is relying on the ideas of philosophers and theorists in this field, about the effectiveness of humor images in the mind and the unconscious. It is proved and established that there is close relationship with the audience and ironic Pictures in to make the necessary traction, which in turn leads to the feelings that finally attracts the attention of the viewer and they get the message. With features such as humor funny, exhilarating being released latent energy and create fun and relaxation in the audience and the audience creates common sense.
With features such as creating a sense of superiority, the fact familiarize the audience of the advertisement. the artist uses irony expressed by paradox, hyperbole, displacement, metaphor and personification, attention and happy to be in the audience. This type of advertising has changed the attitude and created positive emotions Not only in the audience's interest to promote the But also in the interest for the product or services for their severity.
This study is, using descriptive and analytical methods and practices for library and field data collection. To provide characterization of irony and techniques used to present this concept in advertising, the popularity and success of such advertising and a questionnaire is used to investigate the case.
Ironic advertisings connect more with the audience but its usefulness is related to how directly is the message converted and also how the audience trust Positive Publicity.
کلیدواژهها [English]
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